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商品編號： UV3901 出版日期： 2002/11/11 作者姓名： Chen, Ming-Jer;Li, David;Leong, Jin 商品類別： Other 商品規格： 23p 再版日期： 2005/08/24 地域： China 產業： Airlines;Transportation 個案年度： 2002 -
商品敘述：
The founder of Hainan Airlines has grown his business into the fourth-largest airline in China in less than 10 years. Now he faces an environment of strong government controls over routes, prices, and airline expansion and must decide on a strategy and what decisions to make in order to implement it.
涵蓋領域：
Pricing;Strategy
相關資料：
Case Teaching Note, (UV3902), 10p, by Ming-Jer Chen, Jin Leong, David Li
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